A hand-pulled screenprint: film crew silhouetted over the Damascus skyline
DAMASCUS 33.5°N
RIYADH 24.7°N
نروي، ننسّق، ونطلق.

A house,
not a vendor.

Strategy written, film shot, sound scored, growth engineered — one house, Damascus & Riyadh.

12Disciplines under one roof
4Pillars, one team
2Markets — Levant & Gulf
The name is the method · نهج

Three letters.
One way of working.

Ink-stained hands overlaying three printed acetate layers that multiply into navy
Harmony, literally

Three inks only make navy where they overlap — the disciplines only make NHJ when they're brought together.

The N of the NHJ mark
Narrative · نروي

We start with the why

Every project begins with your problem, not our services — what you're trying to build, change, or make people believe.

The H of the NHJ mark
Harmony · ننسّق

We bring it together

Strategy, brand, film, sound, growth, engineering — assembled around that narrative, never sold as separate parts.

The J of the NHJ mark
Journey · نطلق

We take it into the world

From direction into identity, campaign, film and launch — measured against the goals we set together.

What we do

Four disciplines,
one direction.

01 — NHJ
Strategy & Brand
Positioning, audience research and market understanding — then naming, identity, guidelines and messaging that make the brand recognisable everywhere.
02 — WHJ
Creative & Production
Creative campaigns, film, photography, motion, music and sound — concepts built to earn attention, produced in-house at MediaVerse across Damascus & Riyadh.
03 — RWJ
Growth & Media
Social media and content, paid campaigns, SEO and analytics — the brand present every day, measured against business results.
04 — S³
Acoustic & AV Engineering
Sound, space, systems — room acoustics, sound reinforcement and AV, modelled before build and measured on site.
In their words

Brands we moved.

“NHJ understood our vision quickly and translated it into clear, professional work that truly reflects our business.”

Thaer Abu Khamis — Marafiq

“The team understood the energy behind TechTown and helped us communicate it through a stronger and more engaging brand presence at the launch event.”

Karam Tekin — TechTown

“Working with NHJ felt like having an experienced marketing team fully integrated into our business.”

Mobsher Mashal — Wateen
The print room: proofs of the NHJ visual language taped to the wall
From the print room

The house's visual language, proofed by hand — three inks, paper, tape. Selected work hangs here next.

MediaVerse

The house
has a room.

Most agencies rent a studio. We designed, treated and measured ours — then built the engineering practice that does the same for other people's rooms. Film, voice, music and broadcast, under one acoustically honest roof in Damascus.

Spread from the NHJ print portfolio: the studio floor, console under the warm lamp
The colophon

Printed by.

Chief Operating Officer
Bashar Mashal
Partner · Operations
Maysarah Mishaal
Creative Director · Acoustic & AV Engineer
Obai Sukar
Marketing Manager
Sana Shrbaji
Project Management
Mona Hassan
Editor · Post-Production
Fateh Raslan
Senior Digital Marketing
Khulod Alkuthiari
Senior Digital Marketing
Aya Mohamed
Digital Marketing Specialist
Lujain Alasadi
The house
Lama Al SheikhMaha OmaraSara Farid
خبّرنا شو عم تبني.

hello@nhj.agency

Brand, film, sound, growth — or the room they all live in. Write to us; a human answers.

DAMASCUS +963 942 215 096 RIYADH +966 556 740 415 NHJ EST. 2025